What are the roles and responsibilities for Visual merchandiser?

• Visual merchandisers are in charge of creating attractive visual displays in retail outlets.
• Visual merchandisers use their creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
• The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to ‘window-shop’. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer.
• Define, design and implement a creative visual merchandising strategy.
• Create appealing and eye-catching visual displays that lead the customer through the entire store.
• Produce window displays, signs, interior displays, floor plans and special promotions displays.